What is Business Coaching?

Business Coaching can be used by any type of organisation, public or private. It can be usefully applied to both individuals and teams at any level within the organisation to help both employees and the organisation grow and become more effective. While most business coaching applications until recently were in larger firms and organisations, there is increasingly a trend for smaller companies, the self-employed, and professionals to use business coaching in order to attain greater business and personal effectiveness.

Most business people who use a Business Coach do so for a mixture of some of the following reasons

Improving Communication Skills

Understanding how the person communicates, and what skills deficiencies they may have in this area. Developing greater skilllfulness in communication and increasing awareness of it’s impact on others in the organisation, and in one’s personal life.

Role Clarification

Getting greater clarity about one’s role. Becoming better at firming up the boundaries between what one is responsible for and awareness of the limits of one’s responsibility.

Delegating More Effectively

Learning how to delegate. Dealing with the internal blocks that cause a business person to assume over-responsibility. Learning how to help others take more responsibility for their roles.

Political Skills

Developing more awareness of self-management within the organisations political culture

Work/Life Balance

Achieving adequate balance between the role and one’s personal life. Having more fun and recreation.

Leadership Skills

Developing leadership abilities. Understanding the dimensions of leadership. Redressing areas of deficit.

Goal Settting

Learing how to set realistic business, career and personal goals.

Values Clarification

Getting greater awareness of what one truly values. Linking one’s goals to the values.

Confidential Support

Being able to tease out business issues with someone outside the organisation or milieu.

Career Path Development

Planning a career in keeping with one’s values and goals

Career Dissatisfaction

Understanding the causes of this and working out an alternative future

Newly Promoted

Help in setting goals and grounding oneself in the new role.

Improving Relationships

Having more productive relationships with colleagues. Understanding conflict and dealing more effectively with it.

Emotional Intelligence/Awareness

Becoming more self-aware. Knowing one’s feelings and reactions more deeply. Understanding the effect you have on others.


Learning to use your gut as well as your brain in making business, personal and people decisions.


Learning how to let go self-limiting beliefs and substitute ones which free you up and increase your range of choices